Coding meets creativity in Artie 3000™, a new coding robot for kids from educational toys and games company, Educational Insights. The YouTube-focused ad and award-winning campaign gained over 15 million views. Grow Vision partnered with toy marketer Lee Parkhurst, on the launch campaign for Artie 3000, the drawing robot that teaches kids how to code. They can imagine simple or complex drawings and designs, and translate them into "drag and drop" code on any device. Kids then get to experience the payoff of watching Artie draw what's been coded, line by line, moving forward, backward, and spinning in any direction while lifting and lowering four thin-tip, colored markers.

"American Mensa and the Mensa Foundation value the importance of coding in helping kids achieve to their greatest potential in this day and age," said Trevor S. Mitchell, MBA, CEO, American Mensa. "We have fallen in love with ARTIE due to the robot's unique ability to help develop these skills, but through artistic expression, which is too often missing in the areas of technology and coding."

A Grow Vision production for Educational Insights. (For Portfolio Use Only. All Rights Reserved.)